Course Advantages
We can guide you through the ever-changing new media landscape, give you an understanding of the social media and networking platforms available and the tools to control your online reputation and help you participate and engage effectively online.
Social media has become an important part of the on-line marketing strategy and reputation management. It creates trust through transparency, opens up new marketing channels and opportunities and gives people a feeling of connection with your brand or company.
You will learn
• The relationship between traditional media and Social Media
• How people are using social media platforms
• How to develop a clear understanding of Social Media tools & terminology
• How to develop your network using the various networking/social media channels
• How to develop a strategic approach to Social Media and blogging
• The importance of Social Media in reputation management
• How to proactively engage with stakeholders and enhance your reputation online
• The rules of engagement – the do’s and don’ts of social media relations